|Barna On The Move|
Successfully running a log home manufacturing company is a lot like coaching an NFL team. Knowing who your competition is doesn’t make the job any easier, since the opposition is always looking for ways to outmaneuver, outspend and outsmart you. Since taking the helm of the company his father founded, Jimmy Barna is earning high marks from industry veterans for making all the right moves in an increasingly competitive industry.
Barna, 32, was voted president and CEO of Jim Barna Log Systems (Oneida, TN) by the company’s board of directors in June after his father died of a heart attack June 5. Barna has spent a busy summer introducing himself to partners up and down the company’s supply chain, meeting key builders around the country, developing new product lines and surrounding himself with proven talent.
Barna is pleased to report the company’s sales have soared. “Our sales are 20% ahead of our best year. We’re on track to break every record in our 29-year history,” says Barna. “A lot of that has to do with the infrastructure that was already in place. Many of the people here have been with the company 25 years or more.
The company currently produces more than 800 log homes annually, which are sold through a distributor network of 150 independent dealers and 18 agents at its Tennessee regional sales offices in Clinton, Gatlinburg and Oneida.
HBP Adds Two
Home Buyer Publications (Chantilly, VA), publisher of Log Home Living, Design Ideas, Timber Frame Homes and this ‘zine, has added two new members to its event staff.
David Gudinas is responsible for shows and seminars and is committed to providing the industry’s best show venues, service and sales. Got a suggestion for the shows or seminars? Give Gudinas a holler at 800-826-3893, ext. 280.
The new Consumer Marketing Director is Rogue Edwards. Edwards brings more than 15 years of experience in successfully marketing consumer shows, including World Cup soccer, the Atlanta Olympics and Warren Miller Entertainment tours. He is concentrating his expertise to increase the quantity and maintain the high quality of our attendees.
LHC Publishes Consumer Guide
With help from NAHB’s Log Homes Council, consumers now have a free, comprehensive resource to help them purchase and maintain their custom log homes.
“The Log Home: An American Dream” is available free by calling the NAHB Log Home Council at 800-368-5242, ext. 8576. This 18-page, color publication gives home buyers and log home enthusiasts a brief history of the industry and highlights do-it-yourself advice, energy and environmental efficiency and financing options for modern log homes. All the articles in the publication were written by members of the Log Homes Council, who share their decades of experience in selling, marketing, building and living in log homes.
“Log homes are a unique part of the home-building industry, both in terms of aesthetics and logistics,” says Rich Horn, 2004 president of the NAHB Log Homes Council. “The Log Homes Council has always sought to educate consumers and make the path to log home ownership more navigable.”
New Publisher, Owner for Country’s Best
Country’s Best Log Homes has a new owner and a new publisher. Joe Varda, who’s been with Country’s Best since its inception in 1996, has been promoted to publisher. The announcement coincides with the sale of the magazine and its related products by Homestead Communications Corp. (Herndon, VA) to F+W Publications (Cincinnati, OH). The magazine’s editorial and advertising offices will continue to be located in Herndon.
The acquisition by F+W includes Vacation Log Homes, an annual introduced in 2000; Luxury Log Homes and Timber Frame, which was introduced with one issue in 2003 and will continue with four issues in 2004; and the company’s semiannual log and timber frame home shows with two dates this year.
“We’re just really excited about the F+W acquisition,” says Varda, who has also been advertising director and vice president of advertising and exhibit booth sales. “We think F+W is the company to take us to the next level.” F+W has 1,000 employees worldwide and publishes nearly 60 magazines and also has a book publishing division.
Log Home Care & Maintenance
Three decades of hard-won wisdom on the care and sealing of log homes are packed into Log Home Care and Maintenance (The Lyons Press, $19.95). Author Jim Davis has worked in the log home industry since 1976, building, repairing and maintaining log homes throughout the West and Midwest. He also conducts home maintenance clinics for log home owners. A major portion of the book is given over to discussing sealants, detailing the differences between the competing products and explaining how to choose and use them.
Most importantly, Davis reminds log homeowners that intelligent maintenance will save them countless hours of labor and thousands in repair costs. Point your browser to www.lyonspress.com to order a copy.