When you hear the name “Earnhardt,” fast cars are probably the first things to come to mind. However, with the release of The Earnhardt Collection of homes from Schumacher Homes, the name may soon resonate a little closer to home — more specifically, your home.
The Earnhardt Collection exhibits a lifestyle approach that Schumacher Homes felt was lacking from the home industry.
“One thing we saw in new home building was a void in unique architecture for warm, comfortable, casual living,” Schumacher Homes CEO Paul Schumacher observes.
“People want something less formal. [This collection shows] the home as a retreat — no formal spaces, with an emphasis on family living and a big connection with outdoor-indoor living.”
Kerry and René Earnhardt proved to be the perfect spokespeople for this concept. Inspired by recent renovations to their own Lake Norman, North Carolina, home, the Earnhardts worked with the Schumacher Homes team to create designs that suited their own outdoorsy interests.
“We and our family of four children are very active in the outdoors,” René states, including activities such as gardening and entertaining. “[These plans are] a reflection of how we live our lives.”
A mix of natural materials, from wood to stone, is showcased throughout the exteriors to create a welcoming appearance. “The rustic theme has something inviting,” Kerry says.
“Every time I see it, I have to go into it. [Through my work] in the outdoor industry, I see it more and more [through] furniture, clothing, the home — everyone seems to flow to the rustic feeling.”
The collection includes 22 customizable designs ranging from 960 to 3,400 square feet.
“Each has its own unique plan that’s complementary to the line,” Schumacher explains. “But we built a line where there’s nothing you can’t change.”
Key features include kitchen islands for entertaining, lots of natural light and a general open flow. A line of garages for additional square footage and recreational equipment storage is also available.
Homes can be built in any of Schumacher Homes’ 32 current market areas as of Oct. 12, 2011. Check out earnhardtcollection.com to view the full line.