Preview of Showcase 2003

Learning is a treasure that accompanies its owner everywhere. If you want to get your hands on more treasures in life (and who doesn’t?), then you should slip into Showcase 2003, the annual convention and trade show for the building systems industry. This is the place where systems manufacturers, builders and suppliers one can learn new techniques and technologies to capture a greater share of all new housing in the U.S.

What sets this convention apart in the home building industry is its intimacy and access. Although typically attended by representatives of less than 150 systems manufacturers, members who belong to the Building Systems Councils of the NAHB, together these companies produce more than $20 billion in residential and commercial structures annually, according to industry analysts. This year’s event will be held Nov. 2-5 at The Homestead in Hot Springs, Virginia. In addition to seven educational seminars to choose from, Showcase features five hours of trade show time over two days, where you can catch the latest products, programs and methods for making the building systems industry more successful. For a sneak preview of what companies will be exhibiting at Showcase click on the following links. (Scroll down for more information and a schedule.)

Exhibitor Showcase
Building Systems Councils of the NAHB Bonded Builders HWA
Designed StairsHundegger USA
Log Home Living Shows & SeminarsLog Home Living Magazine
M&T Mortgage CorporationMerillat Industries
Olympic Manufacturing GroupPFS Corp
Pella CorporationProgress Lighting
Sashco SealantsSea Gull Lighting
Simpson Strong-TieTimber Frame Homes Magazine
US Gypsum
The popular Showcase golf tournament will be held at The Homestead’s Old Course, the links where golf legend Sam Snead first caddied in 1919. This legendary course will host our tournament beginning at 8 a.m. on Sunday, Nov. 2. In addition to prizes for the winning team, hole prizes are also being arranged.

Spouse and guest registration includes admittance to SHOWCASE education programming and keynotes, conference registration materials, attendee reference list, session handouts, and admittance to all food and beverage functions (including the annual Showcase Party). There are two spouse or guest programs. On Monday, Nov. 3, from 10:30 a.m. – Noon, The Homestead’s Executive Chef will share secrets from his popular cookbook during an exclusive cooking demonstration. His culinary creations have delighted guests from all walks of life and for $35 you will have the opportunity to discuss the finer points of cooking and watch this master at work.

The Homestead’s master wine enthusiast leads a wine tasting and holds a discussion on the nearly 400-year old tradition of Virginia winemaking on Tuesday, Nov. 4 from 2:15 – 3:45 p.m. In addition to sampling wines from some of Virginia’s 80 wineries, the tasting will compare and contrast Virginia wine with wines from around the world. Satisfy your inner oenologist for $35.

Is it all work and worry? Not likely. As usual, Showcase concludes with a party. This year’s theme is “Gangsters and Flappers,â€? where The Homestead Hotel will be transformed into the Roaring ‘20’s, complete with a “secretâ€? speakeasy, martinis, and a makeshift casino. Zoot suits and flappers mill about the room while the sweet scent of success wafts through the air. The Showcase party is the most fun you can have without arousing the suspicion of Eliot Ness or John Ashcroft. Just make sure you know the secret password to get in.

Registration Costs:
Complimentary Exhibitor Registration (one per exhibiting company only)–$0
Additional Full Registration—Exhibitor–$300.00
Exhibit-Only/Booth Worker Registration–$200.00
Golf Tournament and Awards Luncheon (November 2, 8:00 am–3:00 pm)–$150.00
Spouse and Guest Registration–$250.00
The following spouse and guest programs run concurrently with the education sessions:
Cooking Demonstration (Monday, November 3, from 10:30 am–12:00 pm)–$35.00
Wine Tasting (Tuesday, November 4 from 2:15 – 3:45 pm)–$35.00
For more information, contact the BSC at 800-368-5242 ext. 8576
NAHB has negotiated the discount conference rate of $169.00 plus tax at the Homestead Resort and Spa. To make your reservation, please fax the Homestead housing reservation form to the Homestead at 540-839-7922 by Oct. 6. The room rate cannot be guaranteed after this date.

Educational Programs
How to decide which educational programs to attend? Here’s a quick snapshot of the subjects and the speakers.

Keynote Speaker
Best-selling author, award winner, and entrepreneur Thom Winninger will share his secrets of success in this year’s special keynote session. One of the nation’s most in-demand speakers, Thom earned the highest award of the National Speakers Association, the Cavett, in 1995 and is a member of that group’s CPAE Hall of Fame. Thom Winninger’s presentation at Showcase, focusing on setting oneself and ones business apart, establishing value that supports full price, and winning at the speed of change is sure to leave a lasting impression on the audience and their businesses.

“Creating a Culture of Qualityâ€? – Mark Ailsworth
Quality is a desirable label, but how can a company isolate the steps that make the concept a corporate characteristic? This program will explore and define the abstract concept of quality and propose concrete steps to achieve it. During the 90-minute session, Mark will outline the six key ingredients that make quality a company’s hallmark.

“Leveraging the Web to Improve Your Bottom Line Resultsâ€? – Tim Costello
Looking to turn your Web presence into tangible sales? This panel, moderated by Tim Costello of Builder Homesite, will identify the best practices and most effective strategies to boost your Web presence, increase traffic, and turn electronic leads into sales.

“Selling Engineered Buildings to Multicultural Customersâ€? – Michael Lee
Do your homes appeal to the fastest growing segment of homebuyers? Hispanics, African-Americans, and Asians are buying new homes in record numbers, but systems-built housing has not resonated with these groups. Michael Lee, a diversity expert, will examine the features that ethnic and multicultural customers want in a new home and how manufacturers can appeal to these buyers.

“Shop Floor Information Systems for the Modular Factoryâ€? – Dr. Michael Mullens
Could your manufacturing facility use a 21st century makeover? Dr. Mullens and his colleagues from the University of Central Florida will present case studies and research to highlight recent advancements in factory technology. Learn how to streamline production and inventorying through labor planning, management, and integration of information systems – bar codes, laser scanners, Local Area Networks, and more – into manufacturing facilities.

“Creating the 14 Carrot Company (Compensation & Motivation Ideas When There Is No Moneyâ€? – Dr. Cal LeMon
Salespeople make commission and managers get bonuses, but what about the plant and field workers who assemble your products? Attracting, retaining, and more importantly, incentivizing your work force has become more imperative than ever. Noted human resources expert Dr. Cal LeMon will share the secrets of a successful business where all workers, from the top down, are satisfied and productive.

“Log Home Issues: Answers to the Questions No One Wants to Talk Aboutâ€? – Joe Loferski
Delve headfirst into some of the most important issues facing the log home industry yet often go unresolved. Virginia Tech professor Joe Loferski will lead a discussion touching on durability, decay, insects, shrinking and swelling and offer up tips on what can be done before and after construction to control or minimize these problems.

Showcase 2003 Schedule
Sunday, Nov. 2nd
8 a.m.-3 p.m. – Golf
2-3 p.m. – Golf Luncheon
12-7:30 p.m. – Registration
3:30-4:30 p.m. – Grading Committee Meeting
4:30-5:30 p.m. – Technical Committee Meeting
4:30-5:30 p.m. – IBS Booth Meeting
6-7:30 p.m. – Welcome Reception

Monday, November 3rd, 2003
6 a.m. 8 p.m. – Staff Room
7 a.m. 6 p.m. – Registration
7:45-8:15 a.m. – Breakfast
8:15-8:45 a.m. – Announcements
8:45-10:15 a.m. – Keynote: Competing on Value in the New Economy
10:15-10:30 a.m. – Coffee Break
10:30-12 p.m. – Creating a Culture of Quality: Leveraging the Web Spouse/Guest Program—Cooking Demonstration
12:15-1:45 p.m. – NAHB Roundtables
2-3 p.m. – Awards Ceremony
3-6 p.m. – Trade Show
5-6 p.m. – Exhibit Social Hour

Tuesday, Nov. 4th
7 a.m.-4 p.m. – Registration
8-8:30 a.m. – Breakfast
8:30-10 a.m. – Selling Engineered Buildings to Multicultural Customers Creating the 14 Carrot Company: Compensation and Motivation Ideas When There is no Money
10-12 a.m. – Trade Show
12:15-2 p.m. – S.A. Walters’ Awards Luncheon
2:15-3:45 p.m. – Log Home Issues: Answers to the Questions No One Wants to Talk About Shop Floor Information Systems for the Modular Factory, Spouse/Guest Program Wine Tasting
4-5 p.m. – LHC Marketing Committee
5-6 p.m. – Associate Committee Meeting
7:30-10 p.m. – Showcase Party

Wednesday, November 5th, 2003
8-9 a.m. – Modu
lar Meeting
9-11 a.m. – LHC Meeting
10-11 a.m. – Panel Meeting
11 a.m. –1 p.m. – Board of Trustees Meeting