|Log & Timber Frame Briefs March/April 2004|
AIM acquires Log Home Living, BSM
Active Interest Media or AIM (El Segundo, CA) recently purchased Home Buyer Publications or HBP (Chantilly, VA). HBP publishes the consumer magazines Log Home Living, Timber Frame Homes and this trade publication. Terms of the sale were not disclosed.
At the helm of AIM is Efrem “Skip” Zimbalist III, former CEO of Times Mirror Magazines from 1995 to 2000. AIM also purchased the consumer magazine Log Home Design Ideas in the fourth quarter of 2003.
“We’re excited about the opportunity to add Home Buyer Publications into our group of special interest titles,” says Zimbalist. “With this acquisition, AIM will combine all of its assets to be a comprehensive resource for consumers interested in log homes and a major marketing partner to the log home industry.”
John Kupferer, founder of Home Buyer Publications, will remain as a consultant. “I feel I have found the perfect home for the companies I founded and nurtured for over 20 years,” says Kupferer. “AIM was already enthusiastic about the log home industry through their ownership of Log Home Design Ideas. In addition, they have access to a huge audience of potential custom home buyers as owners of Garlinghouse Home Plans Books and Magazines.”
AIM plans to add the Home Buyer Publications titles to its current holdings and strengthen those publications, brands and markets. Additional information about AIM can be found at www.activeinterestmedia.com.
New Editor at Log Home Living
Log Home Living has a new editor. Michael McCarthy joined Home Buyer Publications in February, replacing Kevin Ireland.
“Mike was hired in an effort to increase both the quality and the quantity of editorial content at Log Home Living,” says Patty Manning, director of operations. “He’ll do this by connecting with readers, listening to what they have to say and providing the outstanding photography and engaging writing and tips that they expect from Log Home Living.”
McCarthy says he’s excited about the opportunities. “What’s so gratifying about taking over the editor’s post at Log Home Living is that it’s the smartest, best-looking and most widely read magazine in a market with extremely passionate readers. I look forward to working with and reporting about the companies behind the innovations in log home construction,” McCarthy says.
With more than 17 years of writing and editing experience, McCarthy will introduce new editorial focuses in order to expand product offerings and accelerate the growth and recognition of the Log Home Living brand.
Cookie Dough Raises Money for Worthy Cause
Can cookie dough change the world? Crystal Horne, a distributor for Honest Abe Log Homes (Moss, TN), discovered that you can make a difference in the world with some good recipes and a worthy cause. When Horne came up with the idea to develop a cookbook with recipes from fellow log home distributors and customers as a fund raiser for cancer awareness, little did she realize the success that would follow. She didn’t imagine that she would get recipes from 17 country and western singers and all the publicity the book would get in newspapers, magazines and trade publications.
She never dreamed that the cookbook would raise more than $12,000 for the National Cancer Awareness Foundation, the same organization that launched Jan’s House of Hope.
“One thing just lead to another,” says Crystal Horne, who named the book Cookin’ For A Cure. Horne launched the project as a thank you for the help and support she and her family got when her father developed cancer. The recipes poured in.
Then, a Nashville Radio Station, WSM, put the word out to top entertainers and many responded with their favorite recipes. Horne’s cookbook has recipes from Tim McGraw, Randy Travis, Charlie Daniels, Faith Hill, Alan Jackson, Loretta Lynn, Wynonna, Sammy Kershaw, Lorrie Morgan-Kershaw, Brenda Lee, Kenny Rogers, Crystal Gayle, Dolly Parton, Darryl Worley, Louise Mandrell, George Jones, Alison Krauss and Union Station.
All the money raised went to the National Cancer Awareness Foundation, a nonprofit foundation. The organization is headed by Jerry Rouleau, owner of J. Rouleau & Associates, a marketing and public relations firm. The foundation gives 100% of the money raised to needy families. Many nonprofit groups use donations for operating expenses.”We are fortunate all individuals involved in the foundation are volunteers, and items such as postage, phone, supplies, printing, etc., are all supported by private funds and corporate supporters,” says Rouleau. Individuals interested in becoming involved can call 860-589-5941 or e-mail them at email@example.com.
If you would like to make a difference to cancer patients and their families by purchasing a copy of Cookin’ For A Cure, contact NCAF, c/o Honest Abe Log Homes, 3855 Clay County Highway, Moss, TN, 38575 or call 800-231-3695. The book is $10 plus $2 for shipping. Honest Abe sells custom homes nationally; for more information on the company, visit www.honestabe.com.
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