|Advertising & PR July/August 2003
Dealer Cooks Up Book To Battle Cancer
âOne of the things Iâve learned through this experience is that everyoneâno matter where they are in life–is touched by cancer in some way. They may have a friend or a family member who is currently battling it or has battled it in the past,â? says Crystal Horne, whoâs 65-year-old father developed non-hodgkins lymphoma. âI got the idea for the cookbook from a friend of mine who died of cancer at age 29. Her family created a cookbook of her favorite recipes for her twins, which she had just a couple of years before she died.â?
Horne took her idea for the cookbook to her manufacturer Honest Abe Log Homes (Moss, TN), where it was well received. Soon recipes began to pour in from clients and staffers in the home office, as well from builders, dealers and suppliers. Within 60 days of first proposing the idea, Horne and the staff at Honest Abe had collected more than 400 recipes.
Based on the great response they had received from clients and suppliers, they contacted country music station WSM in nearby Nashville, TN. Georgia Blagovich at WSM asked various stars of country music to contribute their favorite recipes. Some of the country stars that sent in their recipes include Faith Hill, Tim McGraw, Randy Travis, Charlie Daniels, Alan Jackon, Lorretta Lynn, Wynonna, Sammy Kershaw, Kenny Rogers, Crystal Gayle, Dolly Parton, Louise Mandrell, and George Jones.
An anonymous donor contributed money for the first printing of the cookbook. With momentum building for the project, they chose to have all proceeds go to the National Cancer Awareness Foundation. The foundationâs mission is to generate cancer awareness and raise funds to help cancer patients and their families in times of crisis. The foundation has worked with the building systems industry before. Itâs flagship project was Janâs House of Hope, which took place in 2001. A 3,100 sq.ft. fully furnished dream house set atop a barge toured the East Coast and raised money for cancer awareness programs and hospices.
You can help make a difference to cancer patients and their families by purchasing a copy of this cookbook. Since the printing was already covered, all proceeds will help cancer victims directly. âCookinâ For A Cureâ? is being published by Walters Cookbooks in Waseca, MN and they are being being sold through Honest Abe Log Homes. To get your copy, send $10 plus $2 for shipping to: NCAF c/o Hones Abel Log Homes, 3855 Clay County Highway, Moss, TN 38575 or call 800-231-3695.
And in case you are curious, Crystal Horneâs father responded well to treatment and has been cancer free for two years now.
Construction Writers Honor Janâs House
Janâs House also won a gold award from the Home Builders & Remodelers Association of New Hampshire for the most creative public relations campaign. Tour highlights can be see on the web site:www.janshouseofhope.com. The construction, furnishing, and exhibition of Janâs House was funded completely through corporate and individual donations.
The house was named in honor of a brave woman who succumbed to cancer in 1999 at age 50. But it was also dedicated to more than 7,000 individuals (names that were submitted to the web site) who had fought cancerâsome successfully, some not.
Baltimore Sun Features Modular Homes
âThough modular homes accounted for only 35,000 of the 1.6 million-plus dwellings built in this country during 2002, they are becoming increasingly popular among buyers,â? according to the article by reporter Patricia V. Rivera. âModular homes are built in a factory and assembled on site in sections, but technological innovation has paved the way for customization. Moreover, modular housing closely resembles traditional stick-built homes but costs as much as 6% less; are not exposed to the elements during construction; and can be assembled in as little as one week. In another advancement, buyers can now secure financing before the home is placed on the foundation; and the builders are paid as soon as it is cemented.â?Back to top